Wednesday 19 February 2014

Effective Value Chain equals Competitive Advantage

 

The purpose of this assignment is to confirm understanding of the direct correlation between an effective value chain and a firm’s competitive advantage.

Directions

  1. Use the APA formatted Microsoft Word document template in Doc Sharing: “Unit 3: Effective Value Chain equals Competitive Advantage Assignment” as the starting point.

  2. Write a 5-6 pages paper (exclusive of the Title and References pages) making a compelling argument as to why an effective value chain creates competitive advantage.

    1. Examine the concepts of a Value Chain, Competitive Advantage and Customer Delight.

    2. Discuss the inter-relationship of the three elements.

    3. Provide examples of companies that have been successful in this integration and at least one that has not.




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