Individual Current Market Conditions Competitive Analysis

Individual Current Market Conditions Competitive Analysis

Imagine you are part of a strategic planning group at a large corporation that is considering developing a new proposed product.

The marketing director has asked the team to do a competitive market analysis to determine the product’s potential success. The analysis will focus on your primary competitor in the product’s market.

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* Student select an organization of their choice. Need help? Use Ask John in Main if you feel you need direction. *

* Write this in the 3rd person. Try: This analysus suggests……… It recommends…….*

Avoid 1st person. Avoid I/me/we/our/you, etc.

Select a potential competitive organization and a product in that organization.

[If you use the textbook, too, you will probably earn more points.]

Write a 950 – 1,250-word paper of no more than analyzing the current market conditions. Address the following topics:

• A short history of the organization and a description of its product

• Factors that affect demand, supply, and equilibrium prices in the market in which the competitor organization operates: Define the market for a chosen product, including an analysis of its competitors, potential customers, or potential buyers.

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• Any issues or opportunities the organization or industry faces that affect its competitiveness and long-term profitability with regards to the product: This must include, but is not limited, to the following elements.

o Price elasticity of demand o What the competition does o Cost structure

• Factors affecting variable costs, including productivity and others that change the supply of and demand for labor

• Factors affecting fixed costs

Make recommendations on how the organization can maximize its profit-making potential, and successfully compete in the new market Consider the effect the recommendations may have on marginal revenues and costs.

Format your paper consistent with APA guidelines. Write in the 3rd person. Include an introduction, thesis statement and summary conclusion.

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