Thursday 7 January 2016

Topic: Market entry opportunities for luxury brands in Brunei

Order Description
Course Name: Asian Business Environment

You will have to submit an INDIVIDUAL report of Maximum 25 pages (all inclusive) on a given topic by 31st January 2016 (no extension will be allowed). Here is the same topic for all of you, but each will focus on 1 country only:

"Market entry opportunities for luxury brands in Brunei"

More specifically, you should focus on issues such as:

1- how can a luxury brand enter this country? What are the legal obligations?
2- how can a luxury brand distribute its products in this country? What are the distribution channels available there?
3- who are the luxury buyers in this country? Their consumer behaviors? Their purchase habits? Etc..
4- what are the future challenges for luxury brands in this country? Will this country see a surge in luxury consumption patterns like in China in the 2010? Or will it grow slowly at a moderate pace?
5- what recommendations would you give to a luxury brand that would like to enter this coutrny for the first time? What resources will it need?

This is only a suggestion, you can add more topics as you see fit.

The report just be presented professionally with full references of all your sources and presented like your thesis. The total page number should not exceed 25 pages, including appendices, 12 point font, Arial type.

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