Topic: WK 4 Discussion Questions

Order Description

1. BEFORE you come to class,
1. Read Chapters 11 - 13 in Business Essentials.
2. Complete the assignment WK 4 MyBizLab Exercises. Have a copy of your completed assignment available during the class session.
2. DURING the class session, you will be discussing the following discussion questions in Chapters 11-13 of your textbook:

1. Analysis 11-6
Use the five-step model of rational decision making to describe the process of selecting a college. Does this model reflect the way that you made a decision about attending college? Why or why not?
2. Review 12-6
Some companies have very narrow product mixes, producing just one or two products, while others have many different products. What are the advantages of each approach?
3.Analysis 13-8
Chose tow advertising campaigns: one that you think is effective and one that you think is ineffective. What makes one campaign better than the other?

3.Write a 1-2 page summary of the discussion questions within 48 hours of the scheduled class session.
Submission Instructions
• Come to your scheduled session ready to actively participate in the discussion.

Discussion Assignment Rubric

Criteria
Addresses all the required items in the assignment
Proficient
Addresses and develops all the required items in the assignment and demonstrates solid ability to accomplish the assignment.
Criteria
Synthesizes relevant information and materials to provide evidence of critical thought
Proficient
Consistently and effectively synthesizes information, which provides strong support for main ideas.
Criteria
Develops ideas with clarity and logic
Proficient
Consistently develops ideas with clarity and logic. Ideas flow smoothly from one to another and are clearly linked to each other.

Criteria
Uses concrete language
Proficient
Consistently uses proper terminology and provides specific examples to support ideas.