Retail and Services Marketing

Topic: Retail and Services Marketing

Order Description
The major is International Fashion Marketin

must be over 50 scores, but don't over 60 scores please. If you have any questions please contact me~ Thank you

Module Code and Name: M019 Retail and Services Marketing
CW2: Individual Assignment (60% of overall module mark)
End of Module Assessment - Retail Marketing Plan (Proposal) (Unit 10)

This assessment is the culmination of all your work in this module. You are required to draw up a marketing plan (which you are to present to them in the form of a proposal) for a clothing store chain to enter a country of your choice from the following countries: Brazil, Mongolia, South Africa or UAE.

In order to present a well-constructed plan you must carry out a thorough evaluation of the client's current retail marketing strategy and that of their competitors, as well as investigating the latest trends and developments within their particular retail sector.
The evaluation and proposed plan should be presented as a 'Proposal' for the client's senior marketing team, using the standard 'Proposal' format and presented to your tutor for assessment through the usual channels.

A report consisting of 2500 words will be required to support your answer.
Notes to Candidates:
o The retail marketing plan must focus on one of the following countries:
Brazil, Mongolia, South Africa or UAE.
o The plan should be based on a country where the branded retailer is not
currently present.
o Clear focus should be made on the market entry, marketing objectives,
marketing programmes, implementation, budget and control.
o A country analysis is required (to be included in the appendix) to support
the choice of country.
o Clear references and appendices should be used.

A report consisting of 2500 words will be required to support your answer