Define Marketing?

Question 1

Define Marketing?

Question 2

Define what an exchange is and list the five conditions of an exchange?



Question 3

List and define the Four Marketing Management Philosophies?



Question 4

What is a Marketing Plan and what is the purpose of a marketing plan?



Question 5

List and define the four elements of the marketing mix “Four Ps.”



Question 6

Explain what the two types of products are and provide an example of each.

Question 7

List the seven steps in the New Product Development Process.



Question 8

Discuss briefly the four major stages of the Product Life Cylce.



Question 9

Explain what Supply Chain and Supply Chain Management are.



Question 10

Discuss the Benefits of Supply Chain Management.

Question 11

What are the two channel intermediaries and briefly discuss the most prominent difference separating the two channel intermediaries.



Question 12

List the three types of Channel Relationships.



Question 13

List and explain what the Four Tasks of Promotion are.



Question 14

Briefly discuss the two types of Advertising and their purpose.



Question 15

Explain what the Role of Public Relations is.

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