Outline the general strategies and principles that Starbucks uses to expand into foreign markets.

Prior to completing this assignment, make sure that you have viewed this module's section on Starbucks Video. If you were not able to view the video, the assignment may be completed using general Internet research.

Write a 2-3 page paper that addresses the following:

• Outline the general strategies and principles that Starbucks uses to expand into foreign markets.


• What strikes you as the most effective steps that Starbucks uses for setting up international stores?


• What specific issues do they need to research carefully prior to expanding to a particular country or region?


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