. Using research from Chapter 8, to help substantiate your
understanding of the segmentation and target marketing concepts, answer
the following questions related to the segmentation and targeting of
consumer markets for your chosen show:
Identify a minimum of three (3) segmentation bases that might be used to
segment the market for your chosen show.
Describe the specific reasons each of the three (3) segmentation bases
might be used to segment the market for your chosen food show.
Describe the type of target marketing strategy that might be used to
reach the consumer for your chosen food show. Discuss the product
differentiation strategy used to distinguish your chosen show from the
rest of the shows on the Food Network® website (2014 Television Food
Network G. P.).
Describe the most likely positioning base or bases that might be used to
appeal to consumers in the target market for your chosen food show.
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